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TV News 3.0
The Future Of Television News Is Now.
Are You Ready For It?
Television news – which has played a crucial role in the world’s most momentous events, from wars and royal wedding to mankind’s first steps on the Moon – is in the midst of a digital-fueled revolution.
In its early years, TV news was monopolized by large corporations and state broadcasters who controlled what went on air and when.
Then technological advance in the 1980s enabled billionaires like Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite.
Today, we are living through a third, turbulent iteration: streaming over the internet, which is radically changing how television is produced, watched and delivered.
It has so dramatically lowered the coast of entry into what was once the exclusive domain of governments, multinationals and tycoons that almost anyone can now set up their own global news. Who and what can we trust?
In this stimulating and authoritative study, Zafar Siddiqi – who has launched and run four news channels across three continents – discusses the profound implications of this new are. Aimed at entrepreneurs, media students, industry insiders and anyone interested in TV news and its effect on humanity, it serves as a step-by-step guide for launching a news channel in the digital age.
They Say That Revolutions Do Not Come With A Manual. This One Does.
‘If you think the digital revolution in news spells the end of the 24-hour TV channel, read this book and think again.’
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Toward Creating Organizational Organization
The book seeks to illustrate the role and importance of the Organization Vision, Mission, Values, Strategy, and Objectives and how they can (all together) play significantly in the (a) Performance Management, as well as (b) the internal communication inside the Organization through a theory named Organizational Organization. However, to deliver the core of book easily, the author aimed to present live examples, as well as creating chain of thoughts link all the mentioned factors with each other to make the book simple and readable not just for who are interested in Human Resources Management and Business Administration, but also to those willing to establish new business.
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The Handbook Of Business Essentials - Middle East Edition
The demands of today's fast-paced world have made it increasingly challenging for educators in higher education. Conventional teaching materials are continuously proving outdated due to their inflexibility and lack of consideration for diverse classrooms. Educators have struggled to find concise yet thorough, matter-of-fact content for teaching purposes. The solution is usually a scattershot collection of information from various sources—a particular difficulty for students whose English is a second language. Due to language barriers, innuendo, and lingo, these students can struggle with varying methods of information representation, ultimately finding it difficult to adjust to the expected pace of study.
Within this challenge lies an opportunity to consolidate individual research, experience, and efforts to unify course materials better suited to the aforementioned audience. Therefore, The Handbook of Business Essentials - Middle East Edition provides a comprehensive look at the latest management theories and business strategies in a concise yet thorough, easy-to-read context particularly adjusted for non-native English speakers. It also caters to the target student audience by providing real-world examples from the Middle East, which they can better understand and relate to. The book includes a full Arabic translation, as well as a glossary of translated terminology.
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The Four Levels Of HR Excellence
In this book, Adi Mazen has previewed the HR body of knowledge in a very easy and creative way that will constitute a change in the way how HR professionals should build their contemporary HR departments.
The four levels of HR excellence model that the book was based upon are eye-opening. It will help the reader to conceptualize the HR strategy for the new world.
This book has many benefits for the HR individuals at their mid-career:
•It will help them formulate robust and aligned HR strategy.
•It will help them visualize many hard-to-understand HR concepts and theories formulated into easy and applicable illustrations.
•Most importantly, it builds a framework to measure the effectiveness of what HR professionals are doing in their careers.
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Salesman By Chance
“Patience is one of the most important virtues in the sales profession.”
This book is an acknowledgement to the countless sales professionals who endure hardships and challenges to emerge victorious. It is a true account of the author who accidentally entered the profession, struggled, endured, and enjoyed the roller coaster ride.
The book is a humble effort to guide all those who aspire to take up the sales profession and those who are already in it, to master the same.
Throughout, one will find numerous incidents, interactions, and takeaways from the author’s 27 long years in a sales career. This book especially highlights the perspectives and nuances of sales as a profession in the Middle East.
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Retail Marketing Management
"Retail Marketing Management” is an invaluable resource for automotive marketers seeking to stay ahead of the curve, offering practical insights, case studies, and actionable strategies to drive success in a rapidly evolving industry. The book also delves deep into digital marketing and its transformative impact on the industry, dissecting the use of social media, online advertising, and data analytics
Whether you're a marketing professional or an automotive enthusiast, this book offers a fresh perspective on marketing in the automotive sector.
In this book you will learn about:
- Product launch planning
- Developing marketing strategies
- Campaign & performance management
- Digital Marketing
- Negotiation tactics
- Customer relationship management
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On Justice
The book is a study in the philosophy of law, in which the author talks about justice as an absolute value and as a supreme human value. Through his research, he differentiates between justice in the upper world or a metaphysical world, and justice in the human being’s world or the ground world.
The writer discusses the impossibility of absolute justice in the ground world, and that the eternal laws that govern the movement of human life on the ground impose a justice that is human in its nature and relative in its value.
This book argues that the law and the judiciary are the two pillars on which justice is based in human societies. It also explains that achieving justice as a supreme human value develops through the performance of these pillars by focusing on administrative law and consensual judiciary.
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Cracking The Sales Code
No one should struggle in sales after reading Cracking the Sales Code. This master plan shares a simple, yet powerful formula that will help you reach an elite level of performance. To maximize your sales potential, just get three things right: mindset, skillset, and toolset. Get ready to embark on an exciting journey that will put you on the road to success.
Hassan is an Emirati sales leader, consultant, and Vice President of SMB Sales at Etisalat UAE. With a proven track record of more than twenty-five years in helping to transform sales cultures and contributing greatly to the sales community as a coach, he is dubbed an expert in establishing high-performing teams and is widely known for sales performance turnaround.
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Consultant Strategies For New Professionals In The Field
Did a client recently contact you? Well, that’s a good thing. They likely recognize your skills and expertise and believe your services would be an asset to their growth and development.
Working with a business isn’t easy; it can be pretty challenging, but you can ensure a successful experience with the right strategy.
Hello, I’m Mohamed AlNuaimi, and in this short book I will share with you a fresh perspective on consulting.
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Build & Work
Indu is a leading business transformation expert in the UAE, the nation that has earned an indisputable position on the world map. The title is a tribute to its national anthem and reflects the nation’s spirit – to build and work.
The book adopts a trifold approach to weave a delightful story on business excellence, bringing out the salient features that define corporate success. It includes key takeaways from one-on-one conversations with CEOs of award-winning corporations across sectors such as container trade, healthcare, education, information technology, distribution, and fresh food.
Indu discusses their best practices, business frameworks shared during EBM Benchmarking Club sessions supported by industry data across 2015–2018 and case studies from her consultancy spanning over 25 years – a defining period of transformation that catapulted the UAE to roaring success.
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Adman Vs. Chomsky
“It is certainly interesting to draw up recommendations as to how the advertising industry should abandon its current role in favor of a socially useful one.”
Dr. Noam Chomsky
“A thoroughly captivating look into marketing, the history, the tools, strategic frameworks and the changes that are happening to the industry, along with insightful recommendations on how to move forward. Peppered with delightful anecdotes, psychological insight and case studies, this is a MUST-READ book to anyone interested in Marketing. It is the art of how 60 seconds can still transform a business and society.”
Muna AbuSulayman, International development expert and a prominent media personality
“We are in an industry that lost its way. An industry that is exchanging the power of affecting culture, for short-term profits. Ahmad, in his book, reminds us of the intellectual prowess the ad industry once enjoyed. In the process, he’s debating the most intellectual human alive!”
George Maktabi, Group CEO, Webedia Arabia
“At a time when the advertising industry is questioning its own meaning, role, and purpose, “Adman” calls for authentic, constructive self-reflection instead of fruitless navel-gazing. In simple, personal yet powerful terms, Ahmad Abu Zannad takes a stand, deconstructing clichés and confronting harsh truths to proudly reclaim advertising’s unique place in the world.”
Nathalie Bontems, Former GM and head of editorial publishing, MediaQuest
“Yes, the average person is being exposed to 6,000–10,000 ads per day… Now, imagine living in world full of ads made by individuals with less talent and less integrity, well, this is where the industry is heading, unless the advice in this book is pursued … What an insightful read and what an inspiring effort!”
Samer Shoueiry, Chief digital officer, Publicis CommunicationsAED 0.00 -
A Young Investor With An Engineering Degree
We live in a world where society agrees that a degree in a certain field and a job with fixed pay is all you need to live a successful, stress-free life. A Young Investor with an Engineering Degree challenges this dogma and explains in simple terms why a degree alone is not sufficient. This book aims to open new doors for other sources of income you thought were closed and explains why people are hesitant to invest in the first place. Most importantly, this book explains the subject of investment in simple terms assuming you know nothing of it, and provides the necessary exposure you need to embark on your investment journey, so don’t worry. You have the choice whether to invest or not, but at the very least understand its minimum. It proves, theoretically and practically, that investment isn’t a difficult subject after all. It emphasizes the importance of keeping things simple, and how investing could aid you on the long-run. This isn’t a book you only want, it’s a book you both want and need.
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